Asda Jam Doughnuts – Accidentally Vegan?

Yes, I’ve been on the hunt for more SFV doughtnuts. It’s little wonder that my jeans are more snug than they used to be! I was passing a small Asda when I remembered we needed kitty litter. Such a glamorous life I lead! While in I decided to visit the small in store bakery to see what the deal was with their Bakery Selection products, not expecting anything to be suitable. The jam doughnut packaging had generic allergen labelling and, as one of the members of staff was present, I asked her if she was aware of what the doughnuts contained.

Rather than guessing, as many other staff have in supermarket bakeries, this lady automatically sought out the allergen folder. Looking at the information – which is above – it would appear that Asda’s in-store baked jam doughnuts are suitable for vegans. I don’t seem to have captured the ingredients list well, and it’s a shame it just says suitable for vegetarians. Having scrutinised the list there was nothing that would have caused them not to be vegan. Even the description on the Asda website states the doughnuts ‘MAY CONTAIN nuts, seeds, and other allergens’. If you have allergies or an intolerance it would probably be best to avoid due to cross contamination, as is usually the case with bakery items.

I asked to see the ingredients list for their custard and plain sugar ring doughnuts to check if they were also SFV but they were unfortunately not. The ingredients stated egg was used in the production process. Having looked at the Asda website it is worth reiterating that the jam doughnuts that are suitable are in the brown paper packaging, not the boxes.

Of course, I couldn’t find this out and not tell you my thoughts on them. I felt that the standard was very similar to Sainsbury’s in terms of the dough and the jam. All of the pack had a generous amount of filling and they are priced at 65p.

It is great to be able to share this information with you but I always reiterate that if you have any doubts, please ask to see the allergen folder in store yourself. The only big supermarket that remains without a vegan doughnut on the shelves of its in store bakery is Tesco. I’ll keep you posted!

Thanks for reading,

Pip x

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  1. Sophie

    What an amazing find!

    1. Emma Phillips (Post author)

      It’s great to see that vegan isn’t difficult to accommodate 🙂


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