Give something back this Black Friday with Ethical Superstore

We may be currently bombarded with special Black Friday deals from retailers, but a North East-based ethical online retailer has announced its own unique take on the event. Ethical Superstore’s ‘Foodbank Friday’ initiative is in partnership with local charity Newcastle Foodbank. A feel good alternative to the conspicuous consumption usually associated with Black Friday, Ethical Superstore is offering shoppers the chance to make a real difference by pledging to donate items to the foodbank for every order over £30 from Tuesday 21 November until midnight on Tuesday 28 November.

Located in Gateshead but with a UK-wide presence, Ethical Superstore is known for its extensive range of alternative products for those who are concerned about where items in their home come from. 2017 will mark the third year of the successful campaign, which has seen over 3,700 items worth £4,000 donated to date. It is something our family also feels very passionately about and we have already began a reverse advent calendar to donate something extra to those in need over the festive period.

Newcastle Foodbank in the city’s West End is the largest in the UK, and serves in excess of 1,000 people a week – 500 of which are children. I have featured the collection point set up by NUFC fans in Newcastle’s Grainger Market on the blog historically. For orders exceeding £30, Ethical Superstore will donate goods that have been specifically chosen by the foodbank, including essentials such as pasta, sauces, toilet paper and soap. As an additional incentive to start off your Christmas shopping early, 20% discount will be available off everything between the selected dates.

Peter Leatherland, online sales manager at Ethical Superstore, said: “Our Black Friday donation scheme has been a huge success and generated a lot of goodwill over the last two years, benefiting people who depend on the foodbank in the lead up to Christmas. “Amongst the Black Friday chaos, which has recently received negative publicity, we wanted to flip the message on its head to highlight you can give back whilst you hunt for bargains.

“It’s really rewarding to be able to make this significant contribution to those who truly need it and we hope our campaign helps to drive awareness of emergency food assistance charities throughout the country and how we can all come together to relieve the daily pressures on less fortunate families.”

Michael Nixon, Newcastle West End Foodbank manager, said: “The busiest shopping weekend of the year is almost upon us and it’s easy to forget the year-long struggles so many of us are going through. The West End of Newcastle is one of the worst areas in the region affected by poverty so we always encourage and welcome any form of support.

“As the temperature drops during the winter months, more people than ever are under intense financial pressure and with the likes of increased heating bills to consider combined with Universal Credit delays, demand on food banks grows as they turn to local providers to get by and feed their children.

“It’s fantastic that the team at Ethical Superstore has chosen to partner with us again in recognition of our valuable efforts in the community. It is this Geordie generosity and help from local businesses as well as our volunteers that we rely on to keep doing what we do.” has become an essential resource for Britain’s growing number of ethically and environmentally aware consumers. Now in its eleventh year of trading, the site allows consumers to buy Fairtrade, organic and eco-friendly merchandise and currently features over 5,000 products. You can find out more information on the Black Friday offer here.

Thanks for reading,

Pip x

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