Another week, another big vegan launch. It seems Quorn are a bit behind Beyond and Iceland in the release of the ‘Ultimate’, a 1/4 pounder which claims to ‘bleed’ like its competitors.
So what makes Quorn’s new burger better than the others? It is soy-free, which is sure to get a thumbs up from many. I’m not sure where the ‘Ultimate’ moniker comes from as a lot of what has been claimed in its PR ahead of sale sounded awfully similar to that of its rivals. It was on sale in Tesco exclusively from the 15th April, with other stores scheduled in the summer.
So what’s it like? I decided to try to it to compare to the other patties we’ve tried of late. The burger is frozen and can be cooked in a pan or in the oven. At £3 for 2 it is mid-priced compared to Beyond. It is slightly thicker in texture, and is larger than No Bull. It sat nicely in the burger bun, too.
I didn’t feel it ‘bled’ in the way it claimed, although that really doesn’t bother me. It had a firmer texture to No Bull and Beyond, as well as having a more meaty taste. I enjoyed eating it a lot more than I thought. Considering how many ‘realistic’ burgers we’ve reviewed over the last year, I didn’t think there was room on the market for another. I was wrong. I think fans of Beyond Meat’s Burger will definitely like Quorn’s purse friendly Ultimate instead.
Thanks for reading,