Today is the day Greggs release their vegan sausage roll. Yes, you read that right. Greggs have dabbled with vegan options before. Their Belgian Bun is vegan-friendly (see our post here). They also released a bean wrap during the summer which was not to my taste, I have to admit.
A couple of months ago they confirmed they were working on a vegan sausage roll but it was all very secretive. It’s not like we can’t find SFV sausage rolls, there are options available (Linda McCartney to name but one) but these are mostly frozen.
So why does Greggs releasing a vegan sausage roll matter?
We would say it’s two fold;
1. Ease of access to a quick warm bite that is meat free. In the North East alone there are probably more Greggs outlets than McDonalds!
2. The opportunity for Greggs as a very large food retailer to showcase there is little to no difference between either meat or meat free sausage roll.
We managed to get a sample before its official release and are happy to report its better than we anticipated, so much that meat eating friends have said it’s better than the meat version.
The reason? The pastry seems less greasy and the meat substitute used (Quorn, for those interested) is not as peppery. I’m pleased to report I didn’t have indigestion afterwards as I had with the meat version in the past, either!
Many people have been vocal online about whether there was a need for a vegan version of this classic Greggs institution. Yes there was! The shift towards people eating less meat has been massive in the last few years. More people than ever have signed up for Veganuary, the route I took into ‘full time’ veganism. Companies like Greggs have been keen to cash in on this. Let’s not beat around the bush, this has been a huge marketing success for them, especially now Piers Moron is ranting about them on social media. I’m more than happy to reap the benefits of this with convenient vegan options available on high streets up and down the country. For a list of stores stocking the new vegan sausage roll see here.
As well as the sausage roll, Greggs are also releasing a vegan friendly Vegetable Soup for sale too. There is also a meal deal option on offer for £2.25 that includes the new SFV roll. The sausage roll retails for £1 and is available at over 950 stores nationwide.
Thanks for reading,