Vegan products are a bit like buses. We can crave something and then suddenly 5 retailers will be flogging it. I’m certainly not complaining, especially as it gives us a great choice. The news that Goodfella’s were launching a vegan frozen pizza onto the market, even though we already loved One Planet Pizza’s own version, meant that those who find it difficult to reach independent vegan stores can still enjoy a dairy free pizza. In fact, there’s never been a better time to ‘go vegan’!
Officially available from the 12th March, Sainsbury’s initially had exclusivity but we’ve also found them in Asda. I was pleased to find my local branch had them in the vegan frozen section. Retailing at £2.50, the box appeared to be the same size as the other Goodfella’s products. White Rabbit vegan gluten free pizzas and One Planet sell for around the £5 mark, so this was definitely a more purse-friendly alternative. The proof is in the eating, as they say.
Initially I was a little disappointed it was topped with falafel and hummus as opposed to the traditional Margherita, but I know how challenging it can be to find melty vegan cheese. Different brands have different flavours and textures. It is also something so subjective that the topic of the best dairy free cheese can divide friendships 🙂 It’s a good job I like falafel and hummus as it seems many restaurants presume vegans love the stuff! Is it still a pizza without the tomato and/or cheese? Interesting to know what the purists make of this. You can always add a few extra toppings yourself if you wish, so grab your favourite vegan cheese and sprinkle away.
Falafel can be quite dry, which meant there was a definite need for the chickpea dip ‘drizzle’. I personally think it needed something else as the base was a crisp stonebaked-style. The red peppers gave a nice sweetness to the combination. There was also a slight ‘kick’ to the combo from harissa which meant my little one didn’t like it, a real shame as it would have been nice to share it with the other vegan of the family.
The falafel crumb made it a bit messy, although you could definitely slice it and eat it without utensils. I felt it would benefit from more hummus, although I’m not sure how well it withstands freezing. Perhaps that was the reason for a lighter drizzle. I ended up using vegan mayo (you can find out about some of my favourite egg-free brands here) as a dip.
For the size of the pizza it is probably a one person meal, two if you serve with a salad or chips. I think they will be very popular and I managed to pick up one of the last boxes in my local store. It is good to get a convenience product like this to have in the freezer as a standby supper, but you can’t beat making your own for price and quality. That said, I would definitely recommend you give it a try. The falafel topping makes it an unusual combination and I think many fellow vegans will love it.
Thanks for reading,
Want to know where serves vegan pizza in Newcastle? Check out our rundown of Geordie dairy-free pies here.