It is great to see the rise in products readily available for those who don’t eat meat or want to cut down. It is something I feel will be the driving force behind reducing the demand for animal products over the coming years and I’m looking forward to watching the sea change as the public moves away from eating meat and/or dairy with every single meal.
I recently discovered a range of Swedish meat substitutes in Alternative Stores from a brand called Oumph. Reading more on their website, it seems the team behind these new products- Progress for Food- share a similar philosophy to myself. “Because we know humanity needs to switch from meat based, to plant based protein intake. But we also know we can’t just get rid of all meat and livestock. We need a production process that respects animals, humans and the environment. One that makes the shift to everyone eating more greens! And we know that everyone can participate in this shift, as long as the shift tastes amazing!”
Retailing at £4.99 per 280g bag, this is not a cheap alternative product but the quality is far superior to that of market competitors like Quorn. The ‘chicken’ variety reminds me a lot in taste and texture of the Fried Fricken on sale at Junk It Up, which has inspired me to bread it in panko crumbs and deep fry. There are eleven varieties of substitute available, and I’ve tried out a mere 4 of them. The Thyme & Garlic pieces worked well with a cheese sauce and pasta, while The Chunk was easily fried off and then added to a creamy curry sauce.
The Pulled Oumph has a very realistic feel , and will be popular with those who aren’t keen on jackfruit’s similarity to pineapple in terms of texture.
The Oumph range is 100% vegan and unbelievably made from soy beans. Some products are plain while others have added herbs, spices or sauces. I’m very impressed with how realistic the meat substitutes are, and I hope Food for Progress become a big hitter in the marketplace as I feel something like The Chunk is more likely to get folk to reduce their meat consumption than a Quorn Fillet. Oumph is now available in Tesco in the Free From frozen section and is retailing at £3.49.
Thanks for reading,